Client
Perruzo
Services
Packaging, Branding, Marketing Collateral
Year
2022
Discover how Orange Tulip Studio helped Perruzo, a contemporary fashion brand in Downtown LA, achieve a rebranding success story. We updated their outdated image and repositioned them for success. From branding and marketing to website design, explore how Perruzo became a leading name in the fashion industry.
A Comprehensive Brand Analysis for Perruzo’s Rebranding
To begin, we conducted a thorough brand analysis for Perruzo’s rebranding. Our goal was to understand what made Perruzo unique and what its customers valued most. So, we conducted interviews and surveys. As a result, we discovered that customers appreciated Perruzo’s commitment to quality and attention to detail. Moreover, they valued the brand’s elegant and sophisticated aesthetic, setting it apart from other men’s fashion brands.
Modernizing Perruzo’s Logo and Visual Identity
With this information in mind, we started the rebranding process. First, we updated Perruzo’s logo to create a more modern and streamlined version. After many iterations, we settled on a sleek, minimalist logo capturing the brand’s essence.
Next, we focused on the brand’s visual identity. We developed a new color palette, using deep blues and grays to convey sophistication and elegance. Also, we created new typography and imagery, making them more modern and streamlined.
Upgrading Packaging and In-store Displays
Lastly, we updated Perruzo’s packaging and in-store displays to create a more premium, elevated feel. We designed sleek, minimalist packaging with embossed logos and premium materials. Additionally, we created in-store displays highlighting the brand’s attention to detail and craftsmanship.
Impressive Rebranding Results for Perruzo
The rebranding results were impressive. Perruzo attracted new customers and re-engaged existing ones. Consequently, sales increased, and its online presence improved significantly. Above all, loyal customers were thrilled with the changes, feeling the brand maintained its essence while modernizing its look and feel.
In conclusion, Perruzo’s rebranding was a resounding success. By staying true to the brand’s history and values while modernizing its look and feel, we helped Perruzo remain relevant and thrive in a rapidly changing fashion landscape. Discover more about rebranding success stories and why it’s essential for businesses to stay updated.
