Digital Audit, Market Research, User Experience, Marketing Material, Print Collateral
Orange Tulip Studio recently had the opportunity to work with LyteMods, a company specializing in the design, engineering, and manufacturing of sustainable Accessory Dwelling Units (ADUs). Using the latest technology and eco-friendly materials, LyteMods creates innovative living spaces.
Our challenge was to develop a compelling brand identity that captures LyteMods’ vision and values. We started with extensive research on their target audience and competitors. This research helped us understand what sets LyteMods apart in the sustainable ADU market.
We began by creating a unique logo that reflects the innovative nature of LyteMods’ ADUs. The logo combines a minimalist design with eco-friendly colors to represent the company’s focus on sustainability.
Next, we developed a color palette inspired by nature, using shades of green, blue, and brown. These colors complement the sustainable theme and help create a cohesive brand image.
We also designed custom icons and illustrations to visually represent LyteMods’ products and services. These visuals play a significant role in establishing a strong brand identity and showcasing the company’s commitment to sustainability and innovation.
A well-designed website is crucial for any business, especially for a company like LyteMods that relies on showcasing its innovative products. We created a responsive website with a clean, modern design that highlights the unique features of LyteMods’ ADUs.
The website includes a portfolio section to showcase completed projects, a blog for sharing industry news and insights, and a contact page for potential clients to get in touch.
To further enhance LyteMods’ brand image, we designed marketing collateral, such as brochures, business cards, and social media graphics. These materials are consistent with the brand identity and help convey the company’s commitment to sustainability and innovation.
Our comprehensive branding approach for LyteMods has resulted in a strong, cohesive brand identity that effectively communicates the company’s vision and values. The new branding has resonated with LyteMods’ target audience, generating interest and inquiries about their sustainable ADUs.
Through our collaboration, we were able to help LyteMods establish a solid presence in the sustainable ADU market, setting them on a path for continued growth and success.